TRS Green | ADAMKO

The brief

The business grew faster than its face.

TRS Green builds, roofs and powers homes across the Czech Republic. By the time we met, the company had outgrown the identity it started with: every quote, card and post spoke a slightly different language. The assignment was not a new look. It was one voice for a company that already had plenty to say.

My role

Brand identityThe mark refined, the system defined: one green, one black, and the rules that keep them straight.
Logo systemOne mark that works on an invoice, a helmet and a feed.
Print and templatesBusiness cards, letterheads, contracts, presentations. The paperwork became the brand.
Social and outdoorFeed templates and billboard concepts cut from the same cloth.

All of it was delivered in under three months. The current website came later, from other hands, built on top of this system.

Building the system

Consistency is the deliverable.

The mark needed refinement, not revolution: a G with a bolt of energy cut through it, sharpened until it holds at every size. The real work was everything around it. One green, one black, one grid, and templates strict enough that the brand cannot drift even when nobody is watching.

The TRS Green stationery system: invoice, envelopes, business cards and a thank-you card in lime and black — Invoices, envelopes, cards. In construction, trust still arrives on paper.

Visual language

Every touchpoint, one voice.

A beautiful logo is easy to admire and easy to lose. This system was designed for the places a construction company actually lives: workwear, paperwork, and a feed read between job sites.

Lime TRS Green t-shirt with the large dark logomark on the chest — Loud where the brand can be loud.

Black TRS Green t-shirt with the small white lockup between the shoulders — Quiet where it should be quiet.

Instagram story where the TRS Green logomark frames a photo of rooftop solar panels — The mark opens like a window onto the work.

Instagram story template about grant-funded energy savings with a family at their roof window — Templates built for real campaigns, not for the pitch deck.

Identity in motion

A mark with energy cut through it ought to move. The animation assembles the logo from raw current and closes with the company's promise, ready for any screen the brand meets.

Built from energy. It ends by saying why.

Selected details

TRS Green employee ID card on a branded lanyard — Every employee wears the system.

The feed speaks the same language as the letterhead.

Two black TRS Green pens with the lockup and website address — Nobody asks for branded pens. Everybody keeps them.

Black TRS Green mug and lunch box with the lime logomark — Even the coffee break stays on brand.

TRS Green billboard concept on a large screen in a metro station — Out of the studio, into the metro.

Reflection

Good branding is not one beautiful logo. It is every interaction feeling like it came from the same hands.

Years on, the identity still runs exactly as delivered. Longevity is the quietest metric a brand has, and the only one that cannot be faked. Nothing works alone; a mark only becomes a brand when the whole company wears it.

Previous project QLINE Premium E-commerce

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